Did you know that the taste of your coffee varies based on the cup you drink it from? The truth is that the vessel you drink from can significantly alter your perception of the coffee's taste and aroma. Consider these factors: materials, color and weight.
The Material Matters
The material of your mug is one of the most significant factors influencing the taste of your coffee. Different materials have varying levels of heat retention and can sometimes add their own flavors.
- Ceramic: Doesn't add any unwanted flavors and does an excellent job of retaining heat.
- Glass: Won't interfere with the flavor of your coffee, however, it typically loses heat faster than ceramic.
- Stainless Steel: Excellent at retaining heat, but can add a metallic taste
- Paper: Often lined with plastic or wax, it can add a papery or waxy taste and poorly retains heat
The Psychology of Color
The color of your mug can trick your brain into perceiving different tastes. A recent study found that participants perceived coffee served in a white mug as more intense and bitter than the same coffee served in a clear or blue mug. This is thought to be due to the color contrast; the dark brown of the coffee appears more pronounced against a white background, leading our brains to expect a stronger, more bitter flavor.
The Feel and Weight
The experience of holding a mug can also influence your perception of the coffee. A heavy, sturdy mug can create a sense of comfort, while a lighter, more delicate cup might prepare your mind for a more aromatic coffee.
One more note - many coffees change their flavor as it cools, frequently from sweeter to bitter as the temperature drops. So choosing the right mug that retains the temperature for the flavor you're looking for, is an important factor.
So, the next time you reach for a mug, give it a little more thought. Your choice could be the difference between a good cup of coffee and a great one.
Next week, we'll use this space to update you on the costs and pricing trends that are impacting the cost of your coffee. Until then, we hope you're having great moments with locally roasted, fresh coffee. Cheers!