How to Choose
Picking a coffee to purchase from a grocery store, coffee shop or online can be daunting. How do you know which one you would enjoy? It's like buying a bottle of wine - many just choose the one with the nice label and then often left disappointed by what's inside. This guide is designed to help you with our coffees, which may also help with others as well. Enjoy!
First things First
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Blend vs. Single Origin
Often you'll find coffees sold to be a blend of beans from different regions of the world (we'll discuss those below). The roaster has carefully put together characteristics of coffees that create a nice combination of flavors. Other times you'll see "single origin" coffees for sale. These are simply a bag of roasted coffee from one particular region or country, perhaps even one specific farm.
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Flavor Profiles
All coffees empart flavor characterists of the "terroir" where it was grown - the soil, the air, water, etc. Unless the roaster added artificial ingredients to the coffee (like "french vanilla" or "hazelnut" before packaging, the profile of the coffee on the bag may list notes picked up by the roaster - nuts, fruits, chocolates, flowers, etc. They are not added to the coffee, but flavors that came from where it was grown.
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Organic vs. Not
House Cup Coffee only sells organic coffees. We don't do this because any added health benefits to you, but rather encouraging farmers, many of whom employ very young children in the cultivation of the beans, to avoid using chemicals in the process - thus protecting their family and workers. It's a little more expensive to purchase, but we think it's worth it.
Origins of the World
When picking coffees to purchase, it helps to know more about the general characteristics of the region where they are grown. We're going to take some very gross generalizations below, particularly based on coffees we sell, to explain those general characteristics. Our roasters work hard to produce coffees from each region to highlight what is unique about where they are grown.
Basically, coffee is best grown in regions of the world surrounding the equator where the right combination of temperature, weather patterns, elevations and water help make coffee grow in abundance. This is called "The Bean Belt."
Below we'll separate out single origins from our unique blends. They are shown from light to dark roasts, left to right.